signals · ads-to-cash command center
Your ad platform says you’re profitable. Your bank account disagrees.
Signals follows the click all the way to the cash. Spend, leads, and money actually collected, for every client you run, in one console. Including the days that were zero.
Free. No pitch on day one. Leave whenever you want.
Reads the accounts you already run · live on 11 of them
go on, poke at it
▲ sample account
↑ Aug 04 shows $0.00. The card declined and delivery stopped for 19 hours. Signals draws the zero instead of skipping the day.
every figure above is synthetic. no client data appears on this page.
01The problem
You didn’t start this to reconcile spreadsheets. But every dollar you make walks through one.
Platform ROAS is a lie.
You find out a campaign stopped converting when the invoice lands. Signals pulls spend, leads, and revenue into one window on a schedule, including the days that were zero, so a gap looks like a gap instead of like missing data.
You are running a company on software you rent and don’t own.
Zapier holding it together, a sheet pretending to be a CRM, three payment processors nobody reconciles. Signals puts one database underneath all of it, so the record is the truth rather than the fourth copy of it.
Your best repeat customer shows up as a brand-new lead.
Scattered data means no single identity, which means no lifetime value. Signals resolves the same person across sources so the second visit is attached to the first.
You walk into calls with no history and improvise.
Every lead carries its own thread: the ad it came from, the messages, the payments, the tasks. One screen before you dial.
02Who it is for
Three people open this console every morning.
Running an agency
Every account, one login
Agency owners, multi-brand operators, fractional CMOs. Switch client without switching tool, and send a report you didn’t rebuild by hand.
Spending your own budget
Your money, your answer
Founders, e-commerce operators, studio and clinic owners. Know what the ad actually returned after refunds and no-shows.
Reporting to someone else
Numbers that survive the meeting
Media buyers and account managers. Every figure traces to the source that produced it, so month-end stops being a negotiation.
03The platform
One platform, five surfaces.
Each one is a real screen in the console. Nothing below is a mockup of something we intend to build.
Point it at the accounts you already run
Read-only OAuth into the ad platforms, analytics, and payment processors. No tags to install, no code on your site, nothing to migrate.
Spend on one end, money in the bank on the other
The platform’s conversion number and your processor’s settled number, side by side, with the gap named. Refunds and chargebacks come out.
The lead, and everything attached to it
The native CRM is the source of truth. The ad it came from, the thread, the payments, the tasks, all hanging off one record.
Ask what changed, out loud
An assistant grounded in your account’s own history rather than the internet’s. Ask for a recap before a call and it reads the record back to you.
Rolling out to cohort 01> what changed this month
Spend came in at $46,720.89 against $121,995.93 collected, a true 2.61x. Aug 04 delivered nothing: the card declined and delivery stopped for 19 hours.
grounded in 11 connected sources · answers cite the row they came from
Send the client a link, not a deck
A read-only share link that stays current. They open it whenever they want and see the same numbers you do, including the zeros.
04The rest of the day
The work that happens between the click and the cash.
Reporting is the argument. These are the surfaces the day actually runs on.
A phone inside the console
Dial from the lead record. The recording, the transcript and the outcome file themselves against the deal they belong to, so the next call starts warm.
Threads on the record
Gmail threads filed against the deal, not floating in a separate app.
Work with an owner
Every task hangs off the lead or account it exists for.
Nothing goes out unread
A review lane sits in front of anything that publishes or sends. The default is that a person says yes first.
Appointments beside the spend that bought them
Bookings and the campaigns that produced them, on one timeline.
05Connectors
One number is worth nothing unless you can see what it is made of.
Solid is connected today. Dashed is built and waiting on the platform’s own approval, which is a queue we do not control. TikTok is not on this list because it is not built, and a logo grid that implies otherwise is the first thing that makes the rest of a page unbelievable.
06What it can and cannot do
You are about to hand a stranger access to your ad accounts. Here is exactly what it can do.
We never write to your ad accounts
Every ad and analytics connector requests read-only scopes. Signals cannot change a budget, pause a campaign, or edit a creative, because it never asks for the permission that would let it.
One client cannot see another
Isolation is enforced in the database with row-level security, not in application code. A query that forgets the filter returns nothing rather than someone else’s rows.
Disconnect revokes access
Disconnecting a source deletes the stored token and revokes it upstream. There is no quiet grace period where the connection still works.
We show zeros instead of hiding them
A day with no delivery renders as a zero, not as a missing point. We deleted our own sample-data generator on purpose. A reporting tool that flatters you is worse than no reporting tool.
Four sentences, no badge grid. We hold no SOC 2 or ISO certification and will not imply otherwise.
07Onboarding
Connected Monday, checked by Wednesday, live Friday.
Most reporting rollouts take a quarter because someone has to rebuild every view by hand. There is nothing to rebuild here.
- Mon01
Connect the sources
we do thisRead-only OAuth on your ad, analytics and payment accounts.
- Mon02
Map conversions and budgets
we do thisYour conversion definitions, your budget lines, your naming.
- Wed03
Check our numbers against yours
you do thisOpen your processor beside the console and disagree with us. This is the step that matters.
- Thu04
Tune the views
togetherThe three or four numbers you actually open every morning go on top.
- Fri05
Hand over the keys
you own itShare links out, team invited, reports going where they need to go.
08Proof
The numbers on this page are ours. These are theirs.
Cohort 01 is still onboarding, so this is the one section of the page with nothing real in it yet. We would rather show you an empty frame than a quote we wrote ourselves.
“A sentence in their own words about the switching-cost line. Two lines, no adjectives we supplied.”
“A sentence in their own words about the true-ROAS moment. Two lines, no adjectives we supplied.”
“A sentence in their own words about the month-end story. Two lines, no adjectives we supplied.”
The traffic that brought you to this page is being reported in Signals right now.
Brillion Studio runs its own paid traffic through this console, which is why the product exists at all. The session that landed you here shows up in the same pipeline, dashboard and reconciliation view a client account uses, including the days it was zero.
09Fit
This is not for everyone, and cohort 01 especially isn’t.
Twelve accounts, onboarded by hand. Telling you it is a bad fit costs us one signup; finding out in month two costs us both a great deal more.
A good fit if
- You run paid traffic for more than one business or client.
- Money lands in Stripe, Square, or Momence, so cash can actually be matched to spend.
- You already build a monthly report by hand and resented it last month.
- You are willing to check our numbers against your own in week one.
Not yet, if
- TikTok is the majority of your spend. It is not built, and we will not pretend otherwise.
- You need a certified SOC 2 or ISO vendor today. We hold neither.
- You want the reporting handed over finished, with no week-one check against your own figures.
- You are looking for a tool to manage campaigns. Every connector here is read-only by design.
10Questions
The questions that decide it.
Do you need access to change my campaigns?
No. Every ad connector asks for read-only scopes. There is no code path in Signals that writes to an ad account, because the permission that would allow it is never requested.
What happens to my data if I leave?
You export it and we delete it. Design partners keep everything they put in. There is no clause that makes leaving expensive.
Is this replacing my CRM?
For most design partners, yes, and that is usually the point: the sheet or the CRM was never reconciled against what actually got paid. If you have a CRM you are keeping, say so early and we will scope around it.
Why is it free right now?
Cohort 01 is twelve accounts and we onboard each one by hand, because we are still learning what breaks. You are paying in attention and feedback instead of money.
What if my numbers disagree with yours?
Then one of us has a bug and we want to know on day three rather than in month two. Checking our figures against your processor is a scheduled step in onboarding, not an afterthought.
Do you support TikTok?
No. It is not built, and this page is not going to imply it is. If TikTok is the majority of your spend, we are not the right tool yet.
Find out what the ads actually returned.
Cohort 01 is twelve accounts, onboarded by hand, free while it runs. If it is not a fit we will tell you on the call rather than after the invoice.
11 connectors live · read-only · leave whenever you want